Advertising: Olympics Draw High Percentage of Women Viewers, and Ads Intended for Them

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Advertising: Olympics Draw High Percentage of Women Viewers, and Ads Intended for Them Links2
Advertising: Olympics Draw High Percentage of Women Viewers, and Ads Intended for Them
Gawker found this 8/19/2008 on www.nytimes.com [flag]
The large female viewership for the Olympics and the spate of spots intended for women are anomalies in TV sports. > [link]

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Women Really Into The Olympics For Some Reason [Advertising]
Published 8/19/2008 by Ryan Tate at Gawker
... According to NBC research, the Olympics are one of the few televised sporting events watched by as many women as men. Oddly enough, the ...

Olympics: Ads For a Female Audience
Published 8/19/2008 by By The New York Times at TV Decoder
The Summer Olympics are reaching a large female audience, representing an anomaly for TV sports, Stuart Elliott reports. “That is why there are so many spots for the likes of Evista, a prescription drug approved for treating osteoporosis and reducing the risk of breast cancer; L’Oréal Bare Naturale mascara; the Venus Embrace razor (’Reveal the goddess in you’); the Match.com dating service; and the movie ‘Mamma Mia!’” “It’s a truism that the Olympics is one of the last events that brings everyone to the television set in such magnitude,” Seth Winter, senior vice ...

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