Olympian research effort at NBC (Reuters)

 
Reuters - In an attempt to measure consumption of what at 3,600 hours will be the largest amount of Olympics coverage in history, NBC Universal is pulling out all the stops. (link)

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Broadcasting & Cable ArticlesOlympian Research Effort from NBCU
NBC Universal sets out to measure full range of cross-platform media consumption of Beijing Olympic Games.
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Olympian research effort at NBC
In an attempt to measure consumption of what at 3,600 hours will be the largest amount of Olympics coverage in history, NBC Universal is pulling out all the stops.
One month to go: Beijing prepares to deliver Olympics (Reuters)
Reuters - With a month remaining until the opening ceremony of one of the most scrutinized Olympic Games in history, the time has come for Beijing to deliver on seven years of promises and billions of dollars spent.
Olympian research effort at NBC
In an attempt to measure consumption of what at 3,600 hours will be the largest amount of Olympics coverage in history, NBC Universal is pulling out all the stops.
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Reuters - Target Corp is introducing a limited-time-only line of clothes by snowboard and skateboard phenom Shaun White, just in time for the summer Olympics and the back-to-school shopping season.
The Flying Tomato lands in Target
Reuters - Target Corp is introducing a limited-time-only line of clothes by snowboard and skateboard phenom Shaun White, just in time for the summer Olympics and the back-to-school shopping season.